Several of our clients and many connections are in the entertainment industry. For over a year, the industry suffered tremendously during the pandemic shutdown. While film and television have returned, in-person events are still gathering momentum to adapt safely into our new world. While everyone enjoys events, concerts, and theatre, interest has diminished for the giant spectacles. The Olympics, Oscars, and other events have recently had their lowest viewership in recent memory. The Tokyo Olympics average prime time viewership each night across all of NBC’s online, cable, and the network was 15.5 million people, down from 26.7 million viewers for the Rio Games in 2016. Similarly, the 2021 Oscars drew 9.23 million viewers, representing a 51% drop from the 18.69 million tuned in 2020.
What’s happening?
The pandemic is a global time-out sparking profound reflection across the world. Priorities are shifting. People are looking at the big picture for their lives, what they want for themselves and their families, and they’re putting a line in the sand. And they’re not budging. The focus is on creating the next chapters for family, career, each other, and the world. The pandemic elevated society to think beyond annual television distractions collectively.
”Companies dusting off their playbook from 2018 are playing an antiquated short-term game versus a modern, new-era legacy game.
In the corporate world, there is no going back to before. Companies dusting off their playbook from 2018 are playing an antiquated short-term game versus a modern, new-era legacy game. Organizations ignoring this current shift, not creating a strategy for the next twenty years, can’t fill current job openings. Job fairs for minimum-paying jobs have small turnouts. Employers who still believe people merely serve and, in turn, get paid will quickly lose out to their forward-thinking competitors.
From the events we will watch to the places we will work, all require a pivot to profoundly new and innovative, to attract engagement in our new era. Employees want to be part of the new, not the old. They want their employer to be a global citizen, contributing to making an impact that benefits humanity. Corporate Social Responsibility has been around for years, but our new era is this on steroids! Employees want to invest their voice, passion, and time into a company that will, in turn, contribute back to their growth and society’s growth.
Many companies designing themselves into this new future are looking for their watershed moment. Being intentional with the mission, moving decisively and quickly with clarity of purpose, and enrolling employees and customers into the vision, requires focus and a plan.
We created our agency to move organizations into this new era. We strive to be global citizens, and we help companies do the same. It’s an exciting time of innovation globally, and companies that take on the new era with responsibility will come out on top.
